Definition / Scope
Air quality in several cities of India, such as New Delhi, Hyderabad, Mumbai, Chennai, Bangalore, Pune, etc., is deteriorating due to the high level of particulate matter and poisonous gas emissions.
Surging demand for air purifiers from the residential sector, especially in these cities, can be attributed to increasing indoor pollution and growing health concerns among people.
Air quality level in Delhi rose to 460 parts per million (PPM) in 2017 according to the World Health Organization WHO reports. The country is home to 13 of the 20 most polluted cities in the world causing some 1.1 million premature deaths in 2015 by dangerous fine particulate matter (PM2.5). 
Air pollution is responsible for sneezing, wheezing, coughing, early deaths, or can even cause asthma.
The air purifier is an emerging category in the Indian Market. Indian air purifier market is mainly an import driven market with both domestic and international players importing their products.
Indian air purifiers market totalled $46.45 million in 2016, and is projected to grow at a CAGR of over 33%, in value terms, during 2017-2022 to reach $270.72 million by 2022. 
It is likely to register exponential growth rate in the coming years. North India is expected to lead the market in the forecast period both in terms of value and volume but is expected to reach saturation stage by 2025 followed with West India.
Retail stores are the major channel for sales of air purifiers. growth in sales of air purifiers is inevitable as an increasing number of households enter the affordable income category and seek better living conditions, though sales through eCommerce platform are expected to rise in near future. Indoor environments, such as residential homes, small-sized commercial/industrial units and automobiles are the key areas for usage and installation of air purifier.
|Base Year||2017||Researched through internet|
Top Market Opportunities
- Increasing internet penetration has opened new channels of sales for air filters. Market players can use eCommerce platform such as Amazon, Flipkart etc to market their products.
- Favorable government initiatives are also an opportunities to increase the sale of air filters.
- Growing motorization and industrialization has raised the pollution level at a rapid pace, which is expected to be a major driver of the Air purifier market
- Increase in pollution has also fuelled instances of airborne diseases, which in turn, is also expected to drive the market.
- Rising health consciousness, along with the advancement in air purification technology, which has made air purifiers very effective against pollution, is expected to be a key driver of the market.
- Although awareness regarding the harmful effects of air pollution has increased in consumer, still lack of public awareness about air purifier’s importance is the main challenge market has to deal with.
- The high price of air purifiers have kept them out from the reach of the masses. These are positioned as luxury products rather than necessity.
- Air purifiers also release harmful byproducts, which may hamper the market.
- The high investment required for consistent R&D to stay ahead of the competition is also a challenge to the market.
Market players are coming out with air purifiers based on multiple filtration technologies to meet consumer expectations
- HEPA (High-Efficiency Particulate Air): The Institute of Environmental Sciences and Technology dictates that a HEPA filter must trap 99.97% of particulates 0.3 microns or larger.  HEPA filters are composed of a mat of randomly arranged fibers. The fibers are typically composed of fiberglass and possess diameters between 0.5 and 2.0 micrometers.HEPA-based air purifiers occupy more than 95% of the total air purifier sales.
- Ozone Generator air purifiers: An ozone generator is designed to alter molecules of oxygen and turn them into ozone, a molecule made up of three oxygen atoms. Oxygen in the atmosphere exists as dioxygen, a molecule made up of two oxygen atoms. When these molecules are exposed to a corona discharge or UV light, some of the dioxygen molecules split into separate oxygen atoms. Manufacturer of these devices claims that the ozone deodorizes and disinfects the air. 
- Photocatalytic oxidation technology-based air purifiers: In photocatalytic oxidation technology-based air purifiers, light energy kick-starts a process that zaps all kinds of nasty air pollutants and turns them into harmless substances instead. For people who suffer from asthma and allergies, light-powered air purifiers like these are another weapon in the fight for cleaner air and better health.
- Nanoe G air purification systems: In Nanoe G air purification systems, 3 trillion of fine particles are released by the system, which deactivate 99% of airborne bacteria and virus in the filter's indoor unit to ensure the fast cleaning of the air. 
- Ultraviolet (UV) Air Purifiers: UV air purifiers are more energy-efficient than other purifiers. An air purifier with UV light removes contaminants without any sort of filtration system. Instead, they use ultraviolet light rays to incinerate the bacteria as it passes through. 
- Ion Generators/Ionizer: An air ionizer purifies the air in a room by electrically charging air molecules. Air ionizers use ions to remove particulates, microbes, and odors from the air. Air ionizers create negative ions using electricity and then discharge them into the air. These negative ions attach to positively charged particles in the room, such as dust, bacteria, pollen, smoke, and other allergens. The positively charged particles and negative ions bond together to create dense dirt particles that cannot float in the air.
The Indian air purifier market is filled with low, mid- to superior-quality products offering varied technologies in the prices ranging from $40 to $1,500 per unit. The price is expected to decline in the coming years. 
There are no entry barriers in terms of regulations in India as there is no regulatory authority that can certify the authenticity of the product technology and effectiveness. Barrier of entry in terms of distribution networks are also non-existent as most of the companies use their existing distribution networks to supply the market.
Other Key Market Trends
- Market players are coming out with their offers with smart features like Odor sensor, PM 1.0 sensor, PM 2.5 sensor, PM 10.0 sensor, Timer Mode, Smart ION & UV mode Indicator, Remote Controller with WiFi, Child Lock etc.
- Some companies have combined Air Purifier with Air Sterilizers, Mosquito catchers, Dehumidifiers and Humidifiers.
- Technology offerings, product pricing, and after-sales service are the key competitive factors among market players.
Key Market Players
- Eureka Forbes Ltd.: Eureka Forbes Ltd is a consumer goods company based in Mumbai, India. The company produces a various product such related to water purification, vacuum cleaning, air purification, and home security solutions. Eureka Forbes holds the maximum market share in terms of revenue generated in the air purifier market in India
- Panasonic India Pvt. Ltd.: In 2016 Panasonic witnessed a 400% jump in sales of air purifiers during the post-Diwali period.
- Kent RO Systems Ltd.: Kent RO Systems Ltd is an Indian healthcare products company headquartered in Noida, Uttar Pradesh. The company has diversified into other products such as air purifiers, vacuum cleaners, vegetable and fruit purifiers, and water softeners. Kent had seen a seven-time increase in sales of air purifiers during 2016 post-Diwali period.
- Atlanta Healthcare: In Nov 2017, Atlanta Healthcare launched a new air purifier with 7 stage air purifier technology.
- Blue air India Pvt. Ltd.: Sweden-based air purifier firm Blueair, which counts India as a priority market, plans to cover 10% market share in the country by 2020.
- Sharp India Ltd.: Sharp India Limited is engaged in the manufacture and sale of color televisions, light emitting diode televisions and air conditioners.