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Data analytics solutions Globally to grow to US$ 41.23B by 2025

The market size of the Global Data Analytics solutions for Service Providers is estimated to be USD 12.79 Billion in 2018 and is expected to record CAGR growth rate of 18.2% and is expected to reach a market size of USD 41.23 Billion in 2025.

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Definition / Scope

Data Analytics Solutions adopted by Service Providers are probe-based and specific to the requirements of the Service Providers. These solutions aid Service Providers in monitoring Key Performance Indicators (KPI) from huge loads of raw data that transmit across their proprietary network infrastructure to enhance their quality of service (qos) and end-user experience. Key Products include network planning and optimizing solutions and customer experience management (CEM) solutions.

Through the years, probes have transitioned from an inherently hardware based to one which is software focused. This transition is primarily fuelled by entry of network function virtualization (NFV) and Software-Defined Network (SDN) technologies, which will gain an increasing market with the rollout of 5G Technologies.

The Global Data Analytics solutions for Service Providers market predominantly constitutes solutions that leverage probes to actively or passively analyse data throughout the network, which are then used to enhance Quality of Service (QoS) and Quality of Experience(QoE).

End-Users

The end users include Service Providers. These Service Providers offer a wide range of services and these services are categorised into the following four types:

  • Video: It includes media content, streamed in the form of Video
  • Fixed Line Consumers: This category includes consumers using voice and data services via a fixed or wireline network, which also includes Broadband
  • Business Solutions: Business Solutions includes bundled packages that constitute storage solutions and mobility tools (managed services) which are customisable based on the requirements of the organization
  • Wireless Consumers: Wireless Consumers includes mobile users using voice and data services and fixed-line consumers use traditional home lines with broadband internet.
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Market Overview

  • USD 12.79 Billion – The market size of the Global Data Analytics solutions for Service Providers
  • 18.2% - The CAGR growth rate of the Global Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 41.23 Billion - The expected market size of the Global Data Analytics solutions market in 2025
  • USD 5.43 Billion – The revenue generated by the Network Planning and Optimization market segment in 2018
  • 13.7% - The CAGR growth rate of the Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 13.34 Billion – The expected market size of the Network Planning and Optimization market in 2025
  • USD 7.36 Billion - The market size of the Customer Experience Management segment in 2018
  • 23.1% - The CAGR growth rate of the Customer Experience Management market in the forecast period 2018 to 2025
  • USD 31.53 Billion - The expected market size of the Customer Experience Management market in 2025
  • USD 6.23 Billion - The market size of the Customer Experience Analytics segment in 2018
  • 14% - The CAGR growth rate of the Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 15.59 Billion - The expected market size of the Customer Experience Analytics market in 2025
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Key Metrics

Metrics Value Explanation
Base Year 2018 Researched through internet


Market Risks

Stable Customer Price Sensitivity

Price sensitivity is the degree to which the price of a product affects consumers' purchasing behaviors. Summed up, it's how demand changes with the change in cost of products. The stable Customer Price Sensitivity indicates that there are no significant shift in the demand of the Data Analytics solutions for Service Providers.

Decreasing Gross Margin Range

The gross margin represents the amount of sales revenue that the company retains after incurring the direct costs associated with producing the goods and services it sells. The higher the amount, the more the company retains on each dollar of sales to service its other costs and debt obligations. A decreasing trend in the Gross Margin Range indicates risk of poor financial outcome for the Data Analytics solutions provider catering to the Service Providers.

Top Market Opportunities

5G Services

Data Analytics is at the sweet-spot taking full advantage of 5G network characteristics such as high-bandwidth, low-latency and mobile edge computing (MEC). 5G’s ability to support massive connectivity across diverse devices (sensors/gateways/controllers), backed by the distributed compute architectures, creates the ability to translate the big data-at-rest and the data-in-motion into real-time insights with actionable intelligence. Data Analytics will play a dual-role in the context of 5G. On one side, analytics will continue to support various business applications/use-cases over 5G networks, but on the other side, analytics will play a critical role in the roll-out of 5G and network operations.

IoT

Data Analytics has a significant role to play in the growth and success of IoT applications and investments. Analytics tools will allow the business units to make effective use of their datasets

Volume: There are huge clusters of data sets that IoT applications make use of. The business organizations need to manage these large volumes of data and need to analyze the same for extracting relevant patterns. These datasets along with real-time data can be analyzed easily and efficiently with data analytics software.

Driving Revenue: The use of data analytics in IoT investments will allow the business units to gain an insight into customer preferences and choices. This would lead to the development of services and offers as per the customer demands and expectations. This, in turn, will improve the revenues and profits earned by the organizations.

Competitive Edge: IoT is a buzzword in the current era of technology and there are numerous IoT application developers and providers present in the market. The use of data analytics in IoT investments will provide a business unit to offer better services and will, therefore, provide the ability to gain a competitive edge in the market.

Video Streaming Services

Enterprises are exploring a variety of architectures and technologies to incorporate real-time analytics on streaming data into their ecosystems. An emerging area is the use of general purpose visualization tools on streaming data. Instead of the traditional approach of custom coding and integrations that apply in only limited situations, this new paradigm simplifies the extraction of value from streaming data. Recent innovations are opening up a new range of capabilities for non-technical users. Such capabilities enable many valuable use cases: predictive maintenance, operations optimization, financial services risk reporting and cybersecurity, among others.

Small Cells and MEC

Edge compute is one of the most important developments for mobile operators (MNOs) to consider in their next generation network strategies. There are significant opportunities for MNOs to harness edge compute and combine localized data center (processing, storage and analytics) capabilities with connectivity. This can result in a range of benefits from improving quality of experience for existing services (e.g. delivering video close to the user); to enabling new services that require very low latency or precise contextual awareness.

Market Drivers

Surge in data traffic and the subsequent rise in network densification

According to the latest Visual Networking Index: Global Mobile Data Traffic Forecast Update, mobile data traffic has been growing 60% to 100% per year and total traffic will increase sevenfold by 2021 from 2016 levels. Growth in network traffic is straining capacity and driving demand for network densification, resulting in an increase in the volume, velocity, and variety of projects and assets to be managed.

The number of cell sites in the U.S. will rise to more than 1.1 million in 2026, up from around 323,000 at the end of 2017, according to the CITA. Domestic carriers have installed thousands of small cells to bring their network hubs closer to the end-user. This densification of LTE networks will continue as MNOs make the most of their spectrum resources. And then there’s 5G.

As MNOs explore 5G, high-band spectrum will require dense networks to support coverage, capacity, and latency for advanced capabilities. It’s predicted that there will be a sevenfold increase in mobile data traffic by 2021 according to the Visual Networking Index: Global Mobile Data Traffic Forecast Update. To put it simply – there will be more devices online. Researchers estimate that more than 20 billion connected devices will be online by 2020.

More infrastructure will be needed to shoulder the capacity load and maintain speeds. Infrastructure deployment teams straining to accommodate the increase in project volumes.

Adoption of virtualization amongst network operators

With Network Virtualization costs can be reduced specially concerning Multitenant Datacenters. Another plus for Network virtualization is vendor independence, as from the same physical network layer you can create programmable networks, virtual switches, virtual links, etc. Although Virtual networks may exist without SDN, SDN can be a mechanism to implement them in an easy way.

In a Telco Operator, one can find several items of hardware equipment that provide different services like GGSNs, DPIs, Load Balancers, IMS Core, Firewalls, Routers, Session Border Controllers, etc. These services usually run into proprietary hardware boxes. When an operator wants to increase its capacity, or add new features to its original infrastructure, in the best case it has to add a new box or replace the previous one.

As the number of users, number of different services and specially data consumption are increasing dramatically, this model is no longer affordable. Instead of keeping this model, NFV proposes using IT virtualization to be able to run these network functions over x86 general purpose servers.

Proliferation of IoT and the rise in adoption of connected devices

The combination of AI, machine learning and contextually rich, real-time data streams delivered by IoT sensors and networks is going to make IoT business cases compelling in 2019. IoT is the cornerstone of many organizations’ digital transformations, enabling them to optimize existing operations and excel at creating and pursuing exciting new business models.

Worldwide technology spending on the Internet of Things to reach $1.2T in 2022, attaining a CAGR of 13.6% over the 2017-2022 forecast period according to IDC. The rapid proliferation of IoT and the rise in adoption of connected devices is expected to fuel the demand for Data Analytics solutions for Service Providers.

Expected rollout of 5G networks

The rollout of 5G communications promises consumers many things—faster data speeds, deeper IoT functionality, more connections to more devices. But hidden in the hoopla over consumer benefits is the fact that wireless providers—the telecom companies creating the backbone of 5G—also stand to gain.

New capabilities in AI, big data, and location tech will help wireless providers analyze coverage quality, predict where future consumers will need access, and separate their network from competitors in the ramp-up to 5G. The rollout of 5G Networks is expected to fuel the demand for Data Analytics solutions for Service Providers.

Impact of overcharging and undercharging on telecom operators

The telecom operators tend to vary their costs based on the availability of bandwidth particularly in case of data, the undercharging telecom operators offer benefits to the consumers and hence are said to ripe the benefits of offering lower cost data and overcharging telecom operators are set to feel the negative effects of overcharging, the variance in charging by the telecom operators is driving the market for Data Analytics solutions for Service Providers.

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Market Restraints

Lack of in-house expertise and resources to properly implement data analytics solutions

Businesses without the long-term commitment to big data fail to invest in training and hiring experts to develop and maintain big data initiatives. Since data scientists can be hard to find and hire, businesses have a hard time keeping up with the skill demand for successful big data initiatives. Identifying employees from other functions who are proficient in statistics and computer science can be upskilled to perform data science functions and lead big data projects. While big data may seem like an outdated technology in the rapidly evolving tech world, it is still among the most potent drivers of business performance.

Lack of a data analytics solution with end-to-end network optimizing capabilities

The lack of network optimizing capabilities reflects performance issues on the data analytics solution and Without comprehensive visibility across the entire network, NetOps teams lack the level of situational awareness needed to establish a meaningful performance baseline, and the ability to identify and address potential issues before they impact the business.

Network issues typically hide behind a veil of uncertainty caused by shadow IT, legacy technology and software-defined solutions running on the network without proper management or monitoring. Organizations need visibility into all activities throughout the network; not only within on-premise and cloud environments, but remote sites distributed across the world too.

Dip in spending on wireless mobile network infrastructure

It is predicted that Global telecom capex (capital spending) is decreasing from 2015. 2013 was the year when telecom operators’ Capex touched the peak. Last year (2014), telecom Capex dipped. From 2015 onwards, telecom Capex will decline further until 2018. The reduced spending on Wireless mobile network infrastructure is affecting the adoption of Data Analytics solutions by Service Providers.

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Industry Challenges

Decreasing Profit Margin Range

When a company makes more money on each product it sells, it has a higher gross profit margin. If it starts to get less per product sold, its gross profit margin decreases. The higher cost of investment on network and infrastructure affects the profit margin of the Data Analytics Solutions providers. The Decreasing Profit Margin Range affects the quality of Services offered by the Data Analytics Solutions Providers hence not able to experience the full potential of the solutions offered to the Service Providers.

Data Analytics Skill Shortage

Leaders in both the private sector and public sector agree that Data Analytics will change the face of business and government, but skills shortages continue to delay its adoption and utilization. Educational and training institutions are often unable to meet the needs of a changing labor market, resulting in gaps that constrain growth.

This future talent shortage leaves demand unmet from both consumers and employers, as the workforce struggles to match skills to need and firms find themselves unable to scale operations to launch new products and services. Data Analytics skills are in high demand, but supply is critically low with employers facing severe shortages. McKinsey estimates that by 2020 the world will face a shortage of 38-40 million highly skilled workers.

Technology Trends

Edge Computing

Edge Computing has been into the technological space streaming network performance for quite a while now. All credit to edge computing that data analytics is partly reliant on the network bandwidth to save data locally close to the data source. Edge Computing makes data to be handled and stored away from the silo setup closer to end users with processing taking place either in the device itself or in the fog layer or in the edge data center.

Quantum Computing

Tech giants like IBM, Microsoft, Google and Intel, race against each other to work rigorously in a bid to build the first quantum computer. Quantum Computing enables seamless data encryption, weather prediction, solving complex medical problems, real conversations and better financial modeling to make organizations develop quantum computing components, algorithms, applications and software tools on qubit cloud services.

Other Key Market Trends

Lack of Skilled Professionals

Leaders in the Private and Public Sector accept the fact that Data Analytics will significantly transform the face of business, but skill shortage is set to delay the adoption and utilization. Educational and Training institutions fall behind with the response for the demand from the market.

This future talent shortage leaves demand unmet from both consumers and employers, as the workforce struggles to match skills to need and firms find themselves unable to scale operations to launch new products and services. Data Analytics skills are in high demand, but supply is critically low with employers facing severe shortages. McKinsey estimates that by 2020 the world will face a shortage of 38-40 million highly skilled workers.

Market Size and Forecast

The global data analytics solutions for service providers market predominantly consists of solutions that leverage probes to passively or actively analyze data across the network, which are then used to enhance quality of service (QoS) and quality of experience (QoE). The network planning and optimization market segment generated USD 5.43 Billion in 2018, and the customer experience management (CEM) segment USD 7.36 Billion.

The market size is expected to more than double over the forecast period to USD 41.23 Billion. By 2025, the network planning and optimization market and the customer experience management segments are expected to reach USD 13.34 Billion and USD 31.53 Billion, respectively.

The market size of the Data Analytics solutions for Service Providers market region-wise is as follows:

North America

With over 40% marketshare and boasting a market size of USD 5.12 Billion, North America dominated the global Data Analytics Solutions for Service Providers market in 2018

USA Data Analytics Solutions for Service Providers Market Size

  • USD 3.2 Billion – The market size of the USA Data Analytics solutions for Service Providers market
  • 17.2% - The CAGR growth rate of the USA Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 9.72 Billion - The expected market size of the USA Data Analytics solutions market in 2025
  • USD 1.36 Billion – The revenue generated by the USA Network Planning and Optimization market segment in 2018
  • 12.6% - The CAGR growth rate of the USA Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 3.12 Billion – The expected market size of the USA Network Planning and Optimization market in 2025
  • USD 1.84 Billion - The market size of the USA Customer Experience Management segment in 2018
  • 22.6% - The CAGR growth rate of the USA Customer Experience Management market in the forecast period 2018 to 2025
  • USD 7.66 Billion - The expected market size of the USA Customer Experience Management market in 2025
  • USD 1.56 Billion - The market size of the USA Customer Experience Analytics segment in 2018
  • 13.5% - The CAGR growth rate of the USA Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 3.79 Billion - The expected market size of the USA Customer Experience Analytics market in 2025

Canada Data Analytics Solutions for Service Providers Market Size

  • USD 1.02 Billion – The market size of the Canadian Data Analytics solutions for Service Providers market
  • 17.6% - The CAGR growth rate of the Canadian Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 3.17 Billion - The expected market size of the Canadian Data Analytics solutions market in 2025
  • USD 434.4 Million – The revenue generated by the Canadian Network Planning and Optimization market segment in 2018
  • 12.8% - The CAGR growth rate of the Canadian Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 1.09 Billion – The expected market size of the Canadian Network Planning and Optimization market in 2025
  • USD 588.8 Million - The market size of the Canadian Customer Experience Management segment in 2018
  • 22.7% - The CAGR growth rate of the Canadian Customer Experience Management market in the forecast period 2018 to 2025
  • USD 2.47 Billion - The expected market size of the Canadian Customer Experience Management market in 2025
  • USD 498.4 Million - The market size of the Canadian Customer Experience Analytics segment in 2018
  • 13.7% - The CAGR growth rate of the Canadian Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 1.23 Billion - The expected market size of the Canadian Customer Experience Analytics market in 2025

Mexico Data Analytics Solutions for Service Providers Market Size

  • USD 511.6 Million – The market size of Mexican Data Analytics solutions for Service Providers market
  • 17.8% - The CAGR growth rate of Mexican Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 1.61 Billion - The expected market size of Mexican Data Analytics solutions market in 2025
  • USD 217.2 Million – The revenue generated by Mexican Network Planning and Optimization market segment in 2018
  • 13.1% - The CAGR growth rate of Mexican Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 514.16 Million – The expected market size of Mexican Network Planning and Optimization market in 2025
  • USD 294.4 Million - The market size of Mexican Customer Experience Management segment in 2018
  • 22.9 % - The CAGR growth rate of Mexican Customer Experience Management market in the forecast period 2018 to 2025
  • USD 1.25 Billion - The expected market size of Mexican Customer Experience Management market in 2025
  • USD 249.2 Million - The market size of Mexican Customer Experience Analytics segment in 2018
  • 13.8% - The CAGR growth rate of Mexican Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 615.95 Million - The expected market size of Mexican Customer Experience Analytics market in 2025


South America

South American Data Analytics Solutions for Service Providers market is the second fastest growing market following Asia-Pacific posting a strong CAGR growth rate of 18.9%

Brazil Data Analytics Solutions for Service Providers Market Size

  • USD 895.3 Million – The market size of Brazilian Data Analytics solutions for Service Providers market
  • 18.9% - The CAGR growth rate of Brazilian Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 3.007 Billion - The expected market size of Brazilian Data Analytics solutions market in 2025
  • USD 380.1 Million – The revenue generated by Brazilian Network Planning and Optimization market segment in 2018
  • 13.9 % - The CAGR growth rate of Brazilian Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 945.3 Million – The expected market size of Brazilian Network Planning and Optimization market in 2025
  • USD 515.2 Million - The market size of Brazilian Customer Experience Management segment in 2018
  • 23.5% - The CAGR growth rate of Brazilian Customer Experience Management market in the forecast period 2018 to 2025
  • USD 2.26 Billion - The expected market size of Brazilian Customer Experience Management market in 2025
  • USD 436.1 Million - The market size of Brazilian Customer Experience Analytics segment in 2018
  • 14.2% - The CAGR growth rate of Brazilian Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 1.10 Billion - The expected market size of Brazilian Customer Experience Analytics market in 2025

Argentina Data Analytics Solutions for Service Providers Market Size

  • USD 383.7 Million – The market size of Argentinian Data Analytics solutions for Service Providers market
  • 19.2% - The CAGR growth rate of Argentinian Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 1.31 Billion - The expected market size of Argentinian Data Analytics solutions market in 2025
  • USD 162.9 Million – The revenue generated by Argentinian Network Planning and Optimization market segment in 2018
  • 14.1 % - The CAGR growth rate of Argentinian Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 410.13 Million – The expected market size of Argentinian Network Planning and Optimization market in 2025
  • USD 220.8 Million - The market size of Argentinian Customer Experience Management segment in 2018
  • 23.5% - The CAGR growth rate of Argentinian Customer Experience Management market in the forecast period 2018 to 2025
  • USD 967.54 Million - The expected market size of Argentinian Customer Experience Management market in 2025
  • USD 186.9 Million - The market size of Argentinian Customer Experience Analytics segment in 2018
  • 14.5% - The CAGR growth rate of Argentinian Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 482.2 Million - The expected market size of Argentinian Customer Experience Analytics market in 2025

Europe

Europe is the second largest market for Data Analytics solutions for Service Providers market following North America holding a market size of USD 2.6 Billion.

UK Data Analytics Solutions for Service Providers Market Size

  • USD 959.25 Million – The market size of the UK Data Analytics solutions for Service Providers market
  • 17.8% - The CAGR growth rate of the UK Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 3.02 Billion - The expected market size of the UK Data Analytics solutions market in 2025
  • USD 407.25 Million – The revenue generated by the UK Network Planning and Optimization market segment in 2018
  • 13.9 % - The CAGR growth rate of the UK Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 1.01 Billion – The expected market size of the UK Network Planning and Optimization market in 2025
  • USD 552 Million - The market size of the UK Customer Experience Management segment in 2018
  • 22.8% - The CAGR growth rate of the UK Customer Experience Management market in the forecast period 2018 to 2025
  • USD 2.32 Billion - The expected market size of the UK Customer Experience Management market in 2025
  • USD 467.25 Million - The market size of the UK Customer Experience Analytics segment in 2018
  • 14.1% - The CAGR growth rate of the UK Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 1.176 Billion - The expected market size of the UK Customer Experience Analytics market in 2025

Germany Data Analytics Solutions for Service Providers Market Size

  • USD 511.6 Million – The market size of the German Data Analytics solutions for Service Providers market
  • 17.7% - The CAGR growth rate of the German Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 1.6 Billion - The expected market size of the German Data Analytics solutions market in 2025
  • USD 217.2 Million – The revenue generated by the German Network Planning and Optimization market segment in 2018
  • 13.8 % - The CAGR growth rate of the German Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 536.85 Million – The expected market size of the German Network Planning and Optimization market in 2025
  • USD 294.4 Million - The market size of the German Customer Experience Management segment in 2018
  • 22.6% - The CAGR growth rate of the German Customer Experience Management market in the forecast period 2018 to 2025
  • USD 1.23 Billion - The expected market size of the German Customer Experience Management market in 2025
  • USD 249.2 Million - The market size of the German Customer Experience Analytics segment in 2018
  • 14.3% - The CAGR growth rate of the German Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 635.14 Million - The expected market size of the German Customer Experience Analytics market in 2025

France Data Analytics Solutions for Service Providers Market Size

  • USD 319.75 Million – The market size of the French Data Analytics solutions for Service Providers market
  • 17.9% - The CAGR growth rate of the French Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 1.012 Billion - The expected market size of the French Data Analytics solutions market in 2025
  • USD 135.75 Million – The revenue generated by the French Network Planning and Optimization market segment in 2018
  • 13.7 % - The CAGR growth rate of the French Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 333.47 Million – The expected market size of the French Network Planning and Optimization market in 2025
  • USD 184 Million - The market size of the French Customer Experience Management segment in 2018
  • 22.8% - The CAGR growth rate of the French Customer Experience Management market in the forecast period 2018 to 2025
  • USD 774.83 Million - The expected market size of the French Customer Experience Management market in 2025
  • USD 155.75 Million - The market size of the French Customer Experience Analytics segment in 2018
  • 14.5% - The CAGR growth rate of the French Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 401.85 Million - The expected market size of the French Customer Experience Analytics market in 2025

Asia-Pacific

The Asia-Pacific region is the fastest growing region in the Data Analytics solutions for Service Providers market globally, growing at a robust CAGR growth rate of 19.2%

China Data Analytics Solutions for Service Providers Market Size

  • USD 895.3 Million – The market size of the Chinese Data Analytics solutions for Service Providers market
  • 19% - The CAGR growth rate of the Chinese Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 3.025 Billion - The expected market size of the Chinese Data Analytics solutions market in 2025
  • USD 380.1 Million – The revenue generated by the Chinese Network Planning and Optimization market segment in 2018
  • 14.2 % - The CAGR growth rate of the Chinese Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 962.85 Million – The expected market size of the Chinese Network Planning and Optimization market in 2025
  • USD 515.2 Million - The market size of the Chinese Customer Experience Management segment in 2018
  • 23.3% - The CAGR growth rate of the Chinese Customer Experience Management market in the forecast period 2018 to 2025
  • USD 2.23 Billion - The expected market size of the Chinese Customer Experience Management market in 2025
  • USD 436.1 Million - The market size of the Chinese Customer Experience Analytics segment in 2018
  • 14.5% - The CAGR growth rate of the Chinese Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 1.13 Billion - The expected market size of the Chinese Customer Experience Analytics market in 2025

India Data Analytics Solutions for Service Providers Market Size

  • USD 447.65 Million – The market size of Indian Data Analytics solutions for Service Providers market
  • 19.2% - The CAGR growth rate of Indian Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 1.53 Billion - The expected market size of Indian Data Analytics solutions market in 2025
  • USD 190.05 Million – The revenue generated by Indian Network Planning and Optimization market segment in 2018
  • 14.4 % - The CAGR growth rate of Indian Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 487.36 Million – The expected market size of Indian Network Planning and Optimization market in 2025
  • USD 257.6 Million - The market size of Indian Customer Experience Management segment in 2018
  • 23.5% - The CAGR growth rate of Indian Customer Experience Management market in the forecast period 2018 to 2025
  • USD 1.13 Billion - The expected market size of Indian Customer Experience Management market in 2025
  • USD 218.05 Million - The market size of Indian Customer Experience Analytics segment in 2018
  • 14.7% - The CAGR growth rate of Indian Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 569.51 Million - The expected market size of Indian Customer Experience Analytics market in 2025

Middle East and Africa

The Middle East and Africa is one of the modest growing region in the Data Analytics solutions for Service Providers market globally growing at a steady CAGR growth rate of 8.4%

Saudi Arabia Data Analytics Solutions for Service Providers Market Size

  • USD 319.75 Million – The market size of Saudi Arabian Data Analytics solutions for Service Providers market
  • 17.2% - The CAGR growth rate of Saudi Arabian Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 971.19 Million - The expected market size of Saudi Arabian Data Analytics solutions market in 2025
  • USD 135.75 Million – The revenue generated by Saudi Arabian Network Planning and Optimization market segment in 2018
  • 13.4 % - The CAGR growth rate of Saudi Arabian Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 327.36 Million – The expected market size of Saudi Arabian Network Planning and Optimization market in 2025
  • USD 184 Million - The market size of Saudi Arabian Customer Experience Management segment in 2018
  • 22.1% - The CAGR growth rate of Saudi Arabian Customer Experience Management market in the forecast period 2018 to 2025
  • USD 744.44 Million - The expected market size of Saudi Arabian Customer Experience Management market in 2025
  • USD 155.75 Million - The market size of Saudi Arabian Customer Experience Analytics segment in 2018
  • 13.2% - The CAGR growth rate of Saudi Arabian Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 370.98 Million - The expected market size of Saudi Arabian Customer Experience Analytics market in 2025

UAE Data Analytics Solutions for Service Providers Market Size

  • USD 191.85 Million – The market size of UAE Data Analytics solutions for Service Providers market
  • 16.5% - The CAGR growth rate of UAE Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 558.78 Million - The expected market size of UAE Data Analytics solutions market in 2025
  • USD 81.45 Million – The revenue generated by UAE Network Planning and Optimization market segment in 2018
  • 12.6 % - The CAGR growth rate of UAE Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 186.92 Million – The expected market size of UAE Network Planning and Optimization market in 2025
  • USD 110.4 Million - The market size of UAE Customer Experience Management segment in 2018
  • 20.1% - The CAGR growth rate of UAE Customer Experience Management market in the forecast period 2018 to 2025
  • USD 397.9 Million - The expected market size of UAE Customer Experience Management market in 2025
  • USD 93.45 Million - The market size of UAE Customer Experience Analytics segment in 2018
  • 13.5% - The CAGR growth rate of UAE Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 226.75 Million - The expected market size of UAE Customer Experience Analytics market in 2025

South Africa Data Analytics Solutions for Service Providers Market Size

  • USD 255.8 Million – The market size of South African Data Analytics solutions for Service Providers market
  • 17.2% - The CAGR growth rate of South African Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 776.95 Million - The expected market size of South African Data Analytics solutions market in 2025
  • USD 108.6 Million – The revenue generated by South African Network Planning and Optimization market segment in 2018
  • 12.4 % - The CAGR growth rate of South African Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 246.15 Million – The expected market size of South African Network Planning and Optimization market in 2025
  • USD 147.2 Million - The market size of South African Customer Experience Management segment in 2018
  • 21.5% - The CAGR growth rate of South African Customer Experience Management market in the forecast period 2018 to 2025
  • USD 575.36 Million - The expected market size of South African Customer Experience Management market in 2025
  • USD 124.6 Million - The market size of South African Customer Experience Analytics segment in 2018
  • 12.7% - The CAGR growth rate of South African Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 287.73 Million - The expected market size of South African Customer Experience Analytics market in 2025
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Market Outlook

  • USD 12.79 Billion – The market size of the Global Data Analytics solutions for Service Providers
  • 18.2% - The CAGR growth rate of the Global Data Analytics solutions market in the forecast period 2018 to 2025
  • USD 41.23 Billion - The expected market size of the Global Data Analytics solutions market in 2025
  • USD 5.43 Billion – The revenue generated by the Network Planning and Optimization market segment in 2018
  • 13.7% - The CAGR growth rate of the Network Planning and Optimization market in the forecast period 2018 to 2025
  • USD 13.34 Billion – The expected market size of the Network Planning and Optimization market in 2025
  • USD 7.36 Billion - The market size of the Customer Experience Management segment in 2018
  • 23.1% - The CAGR growth rate of the Customer Experience Management market in the forecast period 2018 to 2025
  • USD 31.53 Billion - The expected market size of the Customer Experience Management market in 2025
  • USD 6.23 Billion - The market size of the Customer Experience Analytics segment in 2018
  • 14% - The CAGR growth rate of the Customer Experience Analytics market in the forecast period 2018 to 2025
  • USD 15.59 Billion - The expected market size of the Customer Experience Analytics market in 2025
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Technology Roadmap

Fast Growing IoT Networks

Internet of Things (IoT) will be the trend, which will generate more than $300 billion annually by 2020. According to the latest industry trends and research reports, the global IoT market will grow at a CAGR of 28.5%. Business houses will rely on more data points to collect information for more detailed business insights.

Dark Data

Dark data in technology is the digital information that is currently not in use for business analysis. This data is acquired through various computer network operations which are not used in a manner to derive insights or for decision-making. As analytics and data become daily aspects of organizations, there is an increased need to understand that any data left unexplored is an opportunity lost and may lead to a potential security risk.

Distribution Chain Analysis

The end users include Service Providers. These Service Providers offer a wide range of services and these services are categorised into the following four types:

  • Video: It includes media content, streamed in the form of Video
  • Fixed Line Consumers: This category includes consumers using voice and data services via a fixed or wireline network, which also includes Broadband
  • Business Solutions: Business Solutions includes bundled packages that constitute storage solutions and mobility tools (managed services) which are customisable based on the requirements of the organization
  • Wireless Consumers: Wireless Consumers includes mobile users using voice and data services and fixed-line consumers use traditional home lines with broadband internet.

Competitive Landscape

For offering holistic solutions for end users, data analytics solution providers have added the missing pieces in their product portfolio via acquisitions. The acquisitions are not limited to the communication testing community, but were also formed amongst the service providers themselves.

Mergers between prominent telecom operators and media content providers have also opened up a variety of use cases for communication testing vendors, which will require innovative data analytics solutions.

Few of the Mergers between telecom operators and media content providers includes:

2018

  • AT&T acquires AppNexus (Ad Tech)
  • AT&T merges with Time Warner (Media)
  • Comcast battles with Disney to buy 21st Century Fox then turns attention to Sky (Media)
  • Verizon rumoured to be looking at CBS and Viacom (Media)

2017

  • Verizon (who already owns AOL) acquires Yahoo (Ad Tech)
  • Altice acquires Teads (Ad Tech)

2016

  • Singtel acquires Kontera, Adconian, and Amobee (Ad Tech)
  • Telenor acquires Tapad (Ad Tech)

Competitive Factors

The Competitive Factors in the Data Analytics solutions for Service Providers market includes

Technology

With the technologies such as Predictive Analytics, Content Analytics and Advanced Analytics offered by Data Analytics Service Providers and the Operational advantages offered by Data Analytics the technology serves as a Competitive advantage, the players updating to latest technologies are already reaping the benefits in the Big Data Analytics market.

Scalability

Scalability is a huge competitive advantage. A lack of it can discourage new competitors from entering a market or eliminate smaller competitors. This is why it can lead to an oligopoly, where only a few companies produce the majority of an industry's output. Sometimes scalability can even lead one company to dominate an industry; this is called a natural monopoly.

Cost

Cost leadership is a business' ability to produce a product or service that will be at a lower cost than other competitors. If the business is able to produce the same quality product but sell it for less, this gives them a competitive advantage over other businesses. Therefore, this provides a price value to the customers. Lower costs will result in higher profits as businesses are still making a reasonable profit on each good or service sold.

If businesses are not making a large enough profit, Porter recommends finding a lower-cost base such as labor, materials, and facilities. This gives businesses a lower manufacturing cost over those of other competitors. The company can add value to the customer via transfer of the cost benefit to them.

Key Market Players

NETSCOUT Systems, Inc. is a provider of application and network performance management products. Headquartered in Westford, Massachusetts, NETSCOUT serves enterprises community, government agencies and telecommunications service providers.

Viavi Solutions formerly part of JDS Uniphase (JDSU) is a San Jose, California-based network test, measurement and assurance technology company. The company manufactures testing and monitoring equipment for networks. It also develops optical technology used for a range of applications including material quality control, currency anti-counterfeiting and 3D motion sensing, including Microsoft's Kinect video game controller.

Anritsu Corporation is a Japanese multinational corporation in the telecommunications electronics equipment market. A global pioneer for producing the world's first wireless telephone network, Anritsu's revenue numbers near USD 782 million.

EXFO is a company that designs and manufactures test instruments and service assurance products for fixed and mobile telecom networks. Its products include optical, transport, datacom, 3G, LTE, copper, xDSL, IMS and VoIP test platforms used by network operators and network equipment manufacturers to assess telecom infrastructure and the telecom services carried on it.

Other Key players in the market include:

  • Empirix
  • MYCOM
  • NIKSUN
  • Sandvine
  • ERCOM

Strategic Conclusion

The market size of the Global Data Analytics solutions for Service Providers is estimated to be USD 12.79 Billion in 2018 and is expected to record CAGR growth rate of 18.2% and is expected to reach a market size of USD 41.23 Billion in 2025.

The major challenges pricking the growth of the Global Data Analytics solutions for Service Providers market includes Decreasing Profit Margin Range, Data Analytics Skill Shortage

The growth of the market is restrained by factors such as Lack of in-house expertise and resources, Lack of a data analytics solution with end-to-end network optimizing capabilities, Dip in spending on wireless mobile network infrastructure

The growth of the Global Data Analytics solutions for Service Providers market is augmented by driving factors such as Surge in data traffic, Adoption of virtualization amongst network operators, Proliferation of IoT and the rise in adoption of connected devices, Expected rollout of 5G networks and Impact of overcharging and undercharging on telecom operators

Further Reading

Appendix

  • KPI - Key Performance Indicators
  • QoS - Quality of Service
  • CEM - Customer Experience Management
  • NFV - Network Function Virtualization
  • SDN - Software-Defined Network
  • QoE - Quality of Experience
  • USD - US Dollar
  • CAGR - Compounded Annual Growth Rate
  • MEC - Mobile Edge Computing
  • IoT - Internet of Things
  • CapEX - Capital Expenditure


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