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Mobile Phone Industry In India-2015

Mobile phone production in India has increased to 512 million in 2014 from a mere 144 million in 2003-2004 at a compound annual growth rate of 28.3%.

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Definition / Scope

Normally, mobile phones are defined as wireless devices that are used to make and receive calls while moving across various geographical areas as well as to send text messages. However, today mobile phones have moved beyond their primary role of voice communication and are used for other purposes such as surfing the internet, listening to music, watching videos, etc.

Market Overview

  • The mobile phone industry is the fastest growing in the world and India adds more mobile connections every month than any other county and this trend is evident by the massive influx of handsets into the country.
  • The telecom boom in the country provides opportunities to many handset manufacturers. Among the fastest growing sectors in the country, telecom has been zooming up the trade curve at a fiery pace.The number of devices launched in India during the first half of 2015 stood at 857 and an estimated 1,700+ devices will be launched before the end of the year.That’s a massive increase from previous years where 1,137 devices were launched during 2014 and 957 devices during 2013.
  • The telecom industry in India has been dominated by mobile phones. There were 840 million plus users of mobile phones in 2014 in the country and thus it is becoming a dominant device for voice communication and other value based services.
  • Indian brands lead the market when it comes to the most number of devices launched with 7 out of 10 of the top brands being Indian. Samsung, HTC and Sony were the only foreign companies that made it into the top 10.
  • The mobile phone industry is expected to reach $334.8 billion in 2017 with a CAGR of 6.8% compared to 2014.
  • From April 2000 to January 2014, the telecom Compact Car Market In United Kingdom Industry has received a foreign direct investment of $59,769 million, which is an increase of 6% to the total FDI flow as compared to 2013.
  • India had 920 million total mobile subscribers in 2014 whereas just 6 years back, in 2008, the amount was 250 million.
  • However, while Indian brands lead in the number of smartphone launches, most of the devices they launch are priced under Rs 10,000. When it comes to number of devices launched priced above Rs 10,000, only micromax makes it into the top 10.
  • When it comes to individual brands, leading smartphone vendor Samsung launched devices across price brands unlike previous years. During H1 2014, the company only focused on the high end and mid-range markets, but that changed this year.
  • HTC on the other hand increased its focus on the mid-range market launching a substantially more number of devices in the Rs 10k-20k and Rs 5k-10k market segments during H1 2015.
  • Sony too shifted its focus from the high end device market to the mid-range and low-end market. The company launched just one device priced above Rs 30k during H1 2015.
  • Micromax increased its focus on the low-end market, launching 27 devices in the sub-Rs 5,000 segment during H1 2015, up from 16 in the same period last year. The company however launched fewer devices in the Rs 5k-10k and Rs 10k-20k price brackets this year.
  • The segment of devices priced between Rs 5,000 and Rs 10,000 registered the most number of users during H1 2015. Devices priced above Rs 30,000 however registered the biggest fall, going from 18% in H1 2014 to just 5% in H1 2015.
  • 2015 also marked the year of growth for Chinese smartphone brands in India. The share of users of Chinese brand device grew to 22% during H1 2015, up from just 7% during the same time last year. Share of Indian brand device users remained almost flat while the share of users of other international brands dropped massively.

Key Metrics

Metrics Value Explanation
Base Year 2016 Researched through internet

Market Risks

  • In India, the mobile industry is highly competitive and requires intensive research for development.
  • With sophisticated cyber adversaries and attacks on networks, manufacturers need to identify threats in order to prepare or mitigate such a threat. To monitor such threats, enterprises use Intrusion Detection Software on high end mobile phone.
  • To allow easily sustainable future access to data and system resources, the mobile malware should be given attention to avoid risks.
  • Failure to adopt new routes to innovation is the commonly faced risk by manufacturers these days. Sourcing innovation at an early stage and attracting and sustaining a wide range of customers has become a major issue.

Top Market Opportunities

  • There are more opportunities in setting up fibre-optic network in the government’s plan to build 100 Smart Cities.
  • The mobile industry in India has been an attractive destination for mobile phone manufacturers from the very start. For example, mobile phone manufacturers such as Xiomi, HTC and Apple have been attracted to India because of the broad range of customers.
  • With a fast growing population in India, it proves to be the largest home market in the world for the mobile industry in terms of units sold.

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