Definition / Scope
Commodity that are sold swiftly at relatively low cost and drive quick buying decisions of consumers are known as Fast Moving Consumer Goods (FMCG).
- India is the world's third largest economy by purchasing power parity (PPP), with a GDP of $8.427 trillion and expected to grow at a rate of 7.3% in 2015. .
- Its FMCG sector is fourth largest contributor to its GDP. This Industry is characterized by a well established supply chain network, lower per capita consumption and acute competition between the organized and unorganized segments.
- Indians personal care industry, a sub-segment of the FMCG sector includes skin care, hair care, bath care and oral care.The India's personal care market is growing at a brisking pace of 13 % pa, but has the potential to grow at 15%-16% pa.
|Base Year||2016||Researched through internet|
- IMF World Economic Outlook (WEO), October 2015.