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Video Conferencing Endpoints & Infrastructure Market in APAC worth USD 1.67 B by 2025

The Videoconferencing Endpoints and Infrastructure market in Asia-Pacific is estimated to be 913 Million in 2018 and is expected to grow at a healthy CAGR of 8.3% and is estimated to clock a market size of USD 1,671.60 Million in 2025. The Asia-Pacific market for Videoconferencing Endpoint is expected to grow at a CAGR of roughly 4.2% over the next five years, will reach USD 833.86 Million in 2025 from USD 600 Million in 2018.

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Definition / Scope

  • The Videoconferencing endpoint is a uniquely addressable point in a network that can engage in a call with another videoconferencing endpoint. Broadly it refers to the CODEC, Camera and Monitor used for videoconferencing.
  • The CODEC is the hardware that is used to code and decode audio visual data sent in a videoconferencing session. It essentially serves as the brain of videoconferencing endpoint, taking video data from the camera and transmitting a video signal to the monitor ,taking in audio and video information from peripheral devices and communicating with core infrastructure or other endpoints. The CODEC may come in a variety of shapes and sizes ranging from large PC-like boxes to small All-in-one units
  • The cameras used in videoconferencing connect to the CODECs, providing the video image that is sent to other systems and to the local monitor (also referred to as “near”) Cameras differ in design and functionality, though they can be broadly categorized into the following two categories – fixed and pan-tilt –zoom (PTZ). A fixed camera cannot be moved without physically changing the position of the device by hand, and are often built into monitors or all-in-one desktop units. These cameras tend to have a fairly wide angle lens, with some devices providing various levels of zoom and magnification. PTZ camera can be moved using an electronic controller, and many of them allow a user at a remote site or “far” end to change where the camera is pointed.
  • Monitors vary widely in size, resolution and design. Videoconferencing equipment manufacturers may include their own monitors in some product lines, while others will support the use of external third-party monitors. The choice of monitors is dependent on factors like manufacturer recommendations, room and/or cart size, and budget.

Videoconferencing Endpoints

Endpoints come in a variety of size and shape each intended for different audience and use. The following are the different types of endpoints

Mobile and Software

Mobile products such as tablets and cell phones, utilize a software system that communicates with each other videoconferencing infrastructure to manage calls with standard hardware-based conferencing platforms. This software may be a variation of other software-based packages from the vendors, which operate on a similar basis.

Video-Phone

A variety of products can fit into a broad “Video phone” category. As opposed to smartphones and mobile PCs that use a software application, these video phones are small , purpose built products that support phone calls and video conferences. They are characterized by small screens and cameras. The cameras are not capable of pan or tilt functionality, though they may support a basic or digital zoom feature, additionally these products lack additional inputs for other video or serial data services.

Stand-Alone Desktop

The Desktop units (not to be confused with Desktop-Software) are all-in-one product that provide a Monitor, Camera and built-in CODEC for use as a Videoconferencing. Screen size varies though they are comparable to video phone screens. The monitors often have the capability to serve as secondary monitor, allowing a Desktop VTC to serve as both a computer monitor and videoconferencing platform. The cameras are not capable of pan or tilt functionality, though they may support a basic or digital zoom functionality. Depending on the model and manufacturer there may be additional options to connect video products or serial data services.

Room Unit – Cart or Mounted

When thinking about videoconferencing the model that comes into people’s mind is the room-based platform. The CODEC and camera can be sold separately from the monitor or may be sold as an all-in-one unit with a built-in pan-tilt-zoom camera. These models will have some form of additional inputs offered, though the exact inputs may vary by manufacturer.

Depending on the model and organizational preferences, these units may be mounted in many different ways, with many options being able to mount the device onto a wall, a stationary platform or pedestal, or a mobile cart. The cart comes in a variety of forms, with additional features such as built-in Uninterruptable Power supplies, movable writing Surfaces, articulating screen mounts, attachment points for other peripherals.

Robotic and Remote-Controlled Platforms

Much interest has been created by motorized, robotic platforms for videoconferencing. These systems provide mechanism to remotely control a mobile videoconferencing platform, allowing a distant operator to navigate through hallways and rooms while maintaining a live video connection.

Interfaces for “driving” these platforms vary from web-based controllers to PC-based software applications with dedicated hardware controllers. Web-based controllers provide freedom from a dedicated controlling station, while PC-based systems with hardware controllers allow for a more tactile controlling environment.

It is important to note that these systems which use either a software or web-based interface for controlling the robotic platform, do not work with standards based system. There is not a standardized method for sending information from a room-based videoconferencing endpoint to a mobile, robotic platform. This means that robotic platforms will not work with existing infrastructure nor will they work with other organizations infrastructure unless they are working with same robotic platform or controlling systems.

Telepresence

Telepresence can be defined as the use of very-high-definition systems that are often configured to be viewed in such a way that the person is said to be “present” in the room, often with the subject often filling the frame largely. These telepresence systems often include multiple monitors and cameras in a single videoconferencing installation to provide a realistic virtual meeting space. These installations are often centred around purpose-built rooms, and can connect with other VTC platforms to create impressive, bandwidth-intensive conference centers. These systems allow the sharing of content and provide various video inputs.

All videoconferencing can be technically be defined as providing telepresence. However the industry is moving in a direction that increasingly emphasizes larger, more elaborate installation.

Videoconferencing Infrastructure

  • While this toolkit focuses on the endpoints used in videoconferencing. Emphasise must also be made on the other hardware that is often associated with videoconferencing. This additional hardware is often important for any serious videoconferencing deployment. If managing this infrastructure is not feasibility within an organization, options do exist for third-party hosting and support

Gatekeeper

The functions performed by a Gatekeeper will vary by model, but can generally be broken into the following categories: address translation, admission control, bandwidth control, user authentication and zone management.

Address Translation allows an endpoint to be provided with a more user-friendly alias, with internal addressing and routing handled by the gatekeeper whenever another endpoint tries to dial the alias. Admission and bandwidth-control limit how many simultaneous calls can be made and manage bandwidth allocation. Zones are allocated with a single gatekeeper; Zone management can help control devices registered in a single zone, as well as how the endpoints connect with other zones.

Multipoint Conferencing Unit (MCU)

The MCU enables connecting multiple endpoints in a single call. Also referred to as “bridges”, these devices are typically used for connecting more than two endpoints to connect in a conference call. Note that some manufacturers offer limited bridging capabilities in their endpoints, which can provide simultaneous connections if one of this endpoints supports this functionality.

Gateway

Although standardisation has been passed, it is a tough task to enable devices of different manufacturers to communicate with each other. Standards have changed, new standards have been introduced and optional features of some standards have been implemented in different ways between manufacturers. Gateways help handle these communication difficulties, connecting and translating (transcoding) between endpoints, MCUs and other network devices.

Proxies

Videoconferencing takes place at the boundary of at least one network, with connections to be established between different organizations or between internet-based endpoints and a single organization. There are certain inherent challenges associated with connecting these various networks. Proxies are designed to help mitigate these problems, sitting on the “edge” of a network and managing communication with Endpoints, Gateways and Gatekeepers.

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Market Overview

  • The Asia-Pacific Video Conferencing Endpoints and Infrastructure market size is estimated to be USD 913 Million in 2018 and is expected to grow at a healthy CAGR of 8.3% and is estimated to clock a market size of USD 1,671.60 Million in 2025.
  • Immersive telepresence and single-codec systems witnessed positive growth. While executive desktop system and video infrastructure segments recorded revenue decline as compared to previous year.
  • The desktop market is estimated to grow at a CAGR of over 14% over the projected time period (2018 – 2025)
  • The hardware market is expected to account for over 50% of the video conferencing market. The hardware segment comprises multipoint control units, codecs, and peripheral devices.

Regional trends and developments include:

  • Strong growth in Indian Video conferencing Endpoints and Infrastructure markets driven by Government’s digital Push and economic growth.
  • High Growth from the emerging markets such as Philippines and Vietnam
  • Australia and New Zealand leading the adoption of video collaboration solutions among emerging verticals such as healthcare, logistics and ecommerce
  • Greater China market is driven by factors including Rise of cloud services, decreasing bandwidth costs and software based products improving affordability of total video solutions
  • Solid customer base for Cisco, polycom, Sony and Panasonic in Japanese market.
  • South Korea’s focus on smart workplace design drives the adoption of Unified Communication Integration.

Key Metrics

Metrics Value Explanation
Base Year 2017 Researched through internet


Market Risks

Financially Damaging Toll-Fraud

Among the Financially Damaging Toll-Fraud the most common is the usage of a hijacked dial-tone to make calls to bogus premium rate numbers. Common too is the commandeering of a service for use by a dubious call center, where over a short-time i.e. a weekend they can rack up a bill of hundreds of thousands of dollars. It’s the potential for toll fraud that has these spammers dialling into vulnerable videoconferencing endpoints those that sit on the Internet and outside of firewalls.

Data Leaks

Hackers can steal IP addresses of other conference rooms and a list of frequently called phone numbers right off the Video Conferencing model.

Call-Intrusion

The auto-answer feature that comes standard on all video conferencing systems allows access to callers, including the silent intruders who secretly find the IP address of the equipment.

Top Market Opportunities

Unified Solution

With Growing needs and expanding application fields of Videoconferencing, users expect that there is a unified solution for videoconferencing, which should include a unified solution of both unified communication and videoconferencing with all audio, visual and videoconferencing assets across the organization that is ease of provisioning, monitoring and management across all assets – digital signage, projectors, conference room solutions, soft collaboration clients, infrastructure and other peripherals. It is expected that such unified solution can simplify the operation, lower administration, management overheads and implementation costs for organization users.

High Integration

Another trend of videoconferencing development is higher integration as the office device, spaces and time will see great changes in the future, which requires that video conferencing can have higher integration to fit the changing environment. It is no exception that video conferencing is expanding regular functionality to include data collection and analysis features. It is also noted that video conferencing devices must integrate with other electronic devices and quickly adapt to any new technologies to cater various clients needs’. To detail, videoconferencing solutions should be able to integrate with third-party video solutions and vendors should be able to provide services and support for their solutions either directly or through channels. An extensible video conferencing solution that is architecturally flexible and allows evolving frameworks as video gets built into multiple business applications via workflow integrations.

Market Drivers

Improved Features and User Experience

With the onset of consumerization, user expectations have shifted greatly. While exploding consumer use of video is feeding into demand for video communications at work, it sets the bar high for technology providers to match consumer expectations of easy to use, light weight applications with frictionless user experiences over connected devices

A Growing Number of Huddle Rooms along with a vastly improved user experience

There is a growing shift in focus taking away from the conventional large conference in favour of smaller, ultra-connected “huddle rooms” which some businesses refer to as “breakout rooms” and are typically used by smaller teams of two to four people. It should be noted that companies are transitioning to create small and flexible spaces, mainly driven by the prohibitive cost of maintaining a huge IT Infrastructure. The usage of Videoconferencing in the “breakout rooms” also called the Huddle Rooms enhances the user experience.

Software-Centric and Cloud-Based services

The Videoconferencing domain is tending towards Software-Centric platforms and cloud based Services. Videoconferencing in the cloud has been around for over a decade, though in the last few years the adoption of cloud based services has exploded and interest has grown exponentially, generally due to the improved technology available, aided by reduced costs of subscription. The Software-centric and cloud-based service factor of Videoconferencing Endpoints and Infrastructure is boosting the usage and furthers the demand for room systems.

Rising ROI of video Collaboration Solutions

Implementing Videoconferencing preserves budget of an organization by reducing travel costs and increasing productivity, by facilitating team collaboration, saving time and increasing efficiency thereby rising Productivity in addition to rising ROI. Hence facilitating the adoption of Videoconferencing for external communication.

Market Restraints

Stronger emergence of Freemium and lower priced alternatives

With the availability of high-performing Freemium videoconferencing solutions such as GoToMetting, Cisco WebEx, TeamViewer and Skype and lower priced alternatives such as Zoho Cliq, HighFive, Zoom have posed serious threats for adoption of videoconferencing endpoints and infrastructure solutions. The additional implementation cost and the overhead of implementation acts as a restraint for the adoption of Videoconferencing endpoints and infrastructure solutions.

Global and Regional economic challenges

The Global and Regional economic challenges comes in the form of market correction, a shift toward protectionist policies and increase in geopolitical tensions hence it inhibits market adoption of Videoconferencing solutions.

Saturation in Mature Markets such as ANZ, China, and Japan

Saturation point has been achieved in mature markets such as Australia, New Zealand, China and Japan due to higher penetration rate thereby slowing down adoption of Videoconferencing solutions and is acting as a market restraint.

Industry Challenges

Higher deployment cost for Videoconferencing Endpoints and Infrastructure Technology

The higher costs associated with the deployment of Videoconferencing Endpoints and Infrastructure Technology is a challenge imbibed in the region. For instance, according to cisco, the desktop with executive offices and small meeting rooms in mind pricing starts at USD 500 to USD 1000 for the IP Phone Series which is costlier when compared to traditional conferencing medium.

Less Awareness in Developing countries

With the penetration rate of only 10%, there is a lack of awareness about Videoconferencing Endpoints and Infrastructure in countries such as Thailand and Philippines which hinders the growth of the market significantly.

Technology Trends

Cloud Application

Driven by both user needs and cloud computing development, cloud videoconferencing will step out as one of the key trends for the industry development. Downstream users expect higher utilization for video conferencing solution/device with lower investment cost. Further as some organizations are increasingly expanding, they expect that videoconferencing can have higher scalability alongside with their business growth. Cloud Videoconferencing can help to satisfy all these needs in one complete solution with simplified deployment and lightweight asset strategy. For instance, cloud videoconferencing can offer guest information to outsiders without any device update or plug-ins. Receivers can join the conference as easy as if they were in the organization by providing end-user access to controls on endpoints and mobile devices.

AI Technology

Artificial Intelligence is fast moving into our lives in the form of cars, enterprise applications and mobile devices, it is also stepping into the videoconferencing industry. With the help of big-data and Internet-of-Things (IoT), AI technologies has been applied in videoconferencing solutions with simultaneous focus on better user experience that meets most users’ expectations on future videoconferencing development and follows the technology development routine. AI technology application can have various improvements for videoconferencing to enhance the user experience For instance, With Internet and IoT device, it can automatically update and sync features in the background to enhance the remote videoconferencing experience. By providing automatic and personalized notification for each participant it can enhance conference efficiency. It is also expected to take conference records and notes instead of human work.

Regulatory Trends

There are several Regulations being implemented by the Governments of Asia-Pacific region for the adoption of Videoconferencing Endpoints and Infrastructure which includes

  • The Monetary Authority of Singapore (MAS) has issued guidelines on the use of Innovative technology solutions to facilitate safe, non-face-to-face customer (NFTF) on-boarding. In addition to biometric identification, real-time videoconferencing, and secure digital signature using Public Key Infrastructure (PKI)-based credentials, MAS will allow the use of ‘MyInfo’ for NFTF Customer Identification and verification.
  • The Government of India has enforced Digital India campaign to ensure the Government's services are made available to citizens electronically by improved online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology, which creates the demand in the videoconferencing endpoints and infrastructure market.
  • Bangladesh put forward the Digital Bangladesh Strategic Plan to speed up the provision of submarine cable connections to ensure the reliability of nationwide Internet connectivity and reduce the cost thereby creating the demand for videoconferencing endpoints and infrastructure market.
  • Apart from the pioneers China and Japan, countries in the Asia-Pacific region including Singapore, Laos, South Korea and the Philippines are enacting e-transaction laws, cloud first policies, and Investments in high-quality, widespread access to the internet. Singapore for example has a nationwide high-speed, fiber-optic network and 87% broadband penetration, which drives the videoconferencing endpoints and infrastructure market.

Market Size and Forecast

  • The market size of the Videoconferencing Endpoints and Infrastructure market in the Asia-Pacific region is estimated to be USD 913 Million in the year 2018 and is expected to significantly grow to a market size of USD 1,671.60 Million by 2025 clocking a healthy growth rate of 8.3%.
  • The Asia-Pacific market for Videoconferencing Endpoint is expected to grow at a CAGR of roughly 4.2% over the next five years, will reach USD 833.86 Million in 2025 from USD 600 Million in 2018.
  • The Asia-Pacific videoconferencing infrastructure market posted a remarkable growth rate of 18% in 2018 despite tough economic conditions and holding a market size of USD 246.20 Million in the year 2018 and is poised to grow to a market size of USD 540.30 Million in 2025.

Greater China (China, Taiwan and Hong Kong)

Greater China is the leader in the Videoconferencing Infrastructure market holding a market share of 62.3% in the Asia-Pacific region or USD 153.4 Million in 2018 and is poised to grow to a market size of USD 275 Million. The Videoconferencing Endpoint market in China is expected to hold a market size of USD 332 Million and is expected to grow to a market size of USD 374 Million in 2025. The growth in the market for Videoconferencing Endpoint and Infrastructure in china is driven by factors including Rise of cloud services, decreasing bandwidth costs and software based products improving affordability of total video solutions.

India

India is the fastest growing region among all regions in Videoconferencing Endpoints and Infrastructure market growing at a growth rate of 39.6%, and holding a market share of 11.8% of the Asia-Pacific market. India holds a market size of USD 29.06 Million in the Videoconferencing Infrastructure market in 2018 and is expected to grow to a market size of USD 63.75 Million in 2025. The Videoconferencing Endpoint market in India is expected to grow to USD 98.4 Million in 2025 from USD 70.8 Million in 2018. The growth in the Videoconferencing Endpoints and Infrastructure market in India is driven by Government’s digital Push and economic growth.

Japan

Japan is closely following India in terms of growth, posting a healthy growth rate of 28.3% and holding a market size of USD 54 Million in 2018 in the videoconferencing Endpoint market and is expected to grow to a market size of USD 75 Million by 2025. The Videoconferencing Infrastructure market is expected to grow to a market size of USD 48.62 Million by 2025 from a market size of USD 22.15 Million in 2018. The growth in the market is driven by Solid customer base for Cisco, polycom, Sony and Panasonic

South Korea

South Korea Video conferencing hardware endpoints and infrastructure is in growth stage and is a concentrated space with four major players including Polycom, Cisco, Huawei and Lifesize capturing almost the entire market in 2018.The South Korea Videoconferencing Endpoints and Infrastructure market size is estimated to be USD 25 Million in the year 2018. Video conferencing market in South Korea grew at a 5 year CAGR of 3.8% in 2018. There has been rise in the demand for videoconferencing Hardware Endpoints and infrastructure with the growth in the end user industries including IT/BPM sector, BFSI, transportation, entertainment, manufacturing. South Korea IT industry is considered to be most innovative in terms of R&D intensity and generated high demand for video conferencing hardware endpoints and infrastructure. The adoption of the technology by the SMEs to communicate at distant locations has also triggered the market. There is increase in the demand for hybrid video conferencing solution in order to curtail the cost.

ASEAN (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Cambodia, Laos, Myanmar)

The ASEAN Videoconferencing Endpoints and Infrastructure market is expected to hold a market size of USD 43 Million in 2018 and is expected to almost double to USD 69 Million by 2025. The market is driven by factors such as rising customer awareness, which will ensure reliability and quality within the overall framework of technology upgrades. Untapped markets in CaLM (Cambodia, Laos, and Myanmar) are expected to boost the adoption of enterprise video conferencing solutions in the near future.

ANZ (Australia and Newzealand)

The Videoconferencing Endpoints and Infrastructure market in Australia and New Zealand is estimated to hold a market size of USD 17 Million in the year 2018 and is expected to grow to a market size of 30 Million by 2025. The growth in the market is driven by adoption of video collaboration solutions among emerging verticals such as healthcare, logistics and ecommerce.

Market Outlook

  • The Asia-Pacific Video Conferencing Endpoints and Infrastructure market size is estimated to be USD 913 Million in 2018 and is expected to grow at a healthy CAGR of 8.3% and is estimated to clock a market size of USD 1,671.60 Million in 2025.
  • Telepresence accounts for over 40% of the market. Its ability to support various business environments has led the enterprises to embrace telepresence solutions.
  • The desktop market is estimated to grow at a CAGR of over 14% over the projected time period (2018 – 2025)
  • Corporate enterprises held over 65% market share of the video conferencing market in 2018.
  • The hardware market is expected to account for over 50% of the video conferencing market. The hardware segment comprises multipoint control units, codecs, and peripheral devices.
  • The software segment is expected to grow at a CAGR of over 14% over the forecast timeline (2018-2025) This can be credited to the increasing demand for cloud-based solutions & mobile applications. The services market is also projected to grow with a CAGR of over 10% over the projected timeframe (2018 – 2025).
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Distribution Chain Analysis

Management of rich media content includes a number of tasks including the following:

Content organization: Saving content to folders, creating channels of content

Content editing: Titling, captioning, clipping, cropping

Content access control: Allowing specific people, or groups of people, the ability to view and/or upload content

Content tagging: Associating keywords with content items for improved searching capabilities

  • Additional features could include everything from the ability to upload and associate files (such as PDF) with content items to automatic transcription of speech-to-text within content items. In the end, proper management of rich media content results in the creation of a well organized and indexed content library which allows users to easily find and view content of interest.
  • Delivery solutions use a variety of techniques to transmit live or recorded content across the Internet to viewers. Data can be transmitted by unicast or multicast streams.
  • Unicast streaming servers connect directly with, and send an individual data stream to, each viewer. This type of solution is easy to deploy but does not scale well with multiple simultaneous viewers.
  • Multicast streaming servers send out the content once, and it is replicated by "nodes" when necessary as it is passed on to groups of viewers. This is significantly more network-efficient and less burdensome on the host server, but it requires a multicast ready network. Multicast does not allow for video-on-demand as it does not start a new stream for each viewer. Instead, it functions more like a television broadcast.
  • Content delivery networks or content distribution networks (CDN) are systems that cache copies of content in servers near the end users. When a viewer requests a content item, it is streamed from the nearest available node in order to minimize latency.
  • Choosing the correct delivery methodology can depend on multiple factors, such as the type of content to be delivered, the size of the intended audience, and the capture and management systems in use.

Competitive Landscape

  • To harness the growth trends and expand growth opportunities, video conference providers need to develop further strategies for diversification and new segments for growth. Utilizing compelling and up-to-date strategic perspectives and use cases will attract key audiences.
  • Vendors are focusing on building open and extensible platforms and a wide network of developer partners.

Competitive Factors

Reliability and Availability

  • Videoconferencing is revolutionizing the way we communicate; it must be reliable in order to deliver the utmost in user productivity. If Videoconferencing is expected to play a major role in increasing user productivity it has to be reliable, dependable and consistent in its delivery. This is no easy task. When Videoconferencing is down, productivity is down, and users and enterprise customers are dissatisfied. The unreliable delivery of Videoconferencing services will damage the reputation of Videoconferencing. It will be harder to regain the user's confidence to return to the Videoconferencing functions than it was to convince the user to try Videoconferencing in the first place.
  • Technology vendors and providers often throw around the term five nines (99.999%) availability when discussing their products or services, and the Videoconferencing market is no different. The term is used so often that the average technologist doesn't think twice about it. First of all, five nines do not refer to reliability. It refers to availability. Availability is the probability that a device or service will be working when you go to use it. Thus the Service Provider offering higher reliability and availability are set to dominate the market.

Scalability

  • The Videoconferencing requires to answer the rising demands during peak hours. Enterprises encounter fluctuations in voice call volume and demand for data services. The business can encounter massive spike in inbound customer service calls anytime now. Regardless of whether the same demand is encountered the Videoconferencing provider must scale to meet demands is important. The Service Providers that offer scalable solutions are the front-runners in the Sector.

Lowest Total cost of Ownership

  • The Service Providers that focus on reduction of tangible costs and enable correct choice between long distance network vendors are set to rule the market

Key Market Players

Cisco’s conferencing products include Meeting Server, TelePresence Server and TelePresence Conductor. The conferencing products of Cisco are based on an integrated, end-to-end architecture that uses the intelligent network for comprehensive, better user experiences that are highly secure and reliable.

Huawei VC solutions support end-to-end H.265 4K conference as a pioneer, which is characterised with leading patent of audio and video Anti Packet Loss and HD A/V experience with lowest bandwidth in the industry. In addition, Huawei provides leading Intelligent Collaborative Meeting Experience by integrating intelligent tracking cameras, speech recognition, face recognition and other AI technologies

Polycom video solutions deliver powerful and reliable communication experiences across desktops, meeting rooms, lecture halls, immersive environments, and more. Organizations utilize Polycom's integrated, standards-based video solutions to increase efficiency, extend knowledge, and accelerate decision-making across departments and geographies. As a traditional video conferencing solutions provider, Polycom do have advantages outweigh other providers, with certain amount of valid customers. However, they don’t have their own UC products.

ZTE’s video conferencing includes video infrastructure, telepresence, terminal and accessories. ZTE’ s compatible and intelligent video conferencing server adopts carrierclass modular design with large capacity, high reliability, good performance and scalability, which is suitable to build video conferencing system for government departments and military. However, ZTE only has VC solutions up until now. The future planning and implementation for solutions need to be improved

Avaya achieved video performance in real-world network conditions, with crisp, smooth quality, stellar bandwidth efficiency, and error resiliency. Avaya’s solutions enable participants to interact as if they’re all in the same room, face to face—with the ability to collaborate on documents, spread sheets and other content. However, their video conferencing solution is biased towards platforms and base protocol. Their solutions have less end point devices and provide insufficient functions such as tracing camera, panoramic telepresence, etc.

Lifesize delivers award-winning conferencing technology that gives its customers the power to connect and collaborate effectively. Through a unique integration of plug-andplay HD camera systems and HD phones with easy-to-use cloud-based conferencing software, Lacking hardware solutions shows their strategy and ambition for the cloud service market, but for now they still have to attract more users.

Zoom makes video and web conferencing frictionless. Zoom is an important supplier in modern enterprise video communications, with a secure, easy platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems. Zoom Rooms is the original software-based conference room solution used around the world in conference, huddle, and training rooms, as well as executive offices and classrooms. With Zoom, video meeting can be experienced from desktop, mobile device and conference room. So far, they haven’t offer customers with hardware end points and this business mode will limit their further development in some specific industries.

Vidyo delivers the highest quality cloud video conferencing service, on-premises solutions and platform-as-a-service for market leaders and innovative upstarts. Transcode-free mobile video conferencing with patented dynamic adaptation technologies deliver the most resilient experience across challenging wireless and mobile networks. Vidyo collaborated with Google to bring scalable video coding to WebRTC, developing the scalable extensions to the VP9 codec after pioneering SVC for video conferencing. Vidyo’ s internet of things includes visually connecting innovative IoT devices and new form factors including ATMs, kiosks, robots, drones, smart glasses and other wearables, and collaborated devices for businesses and consumers.

StarLeaf's flexible, device-agnostic approach and total interoperability means that it fits seamlessly into any organization, enhancing and supporting existing workflows and providing immediate business benefits. Instant deployment from the StarLeaf Cloud reduces set-up costs and the need for technical assistance. StarLeaf’ s cloud technology offers unparalleled interoperability with other video calling services, so organization can reach out and connect with the widest possible audience. At present, their market share is relatively low. To diversify the service types and enrich their end point devices may help with this problem.

The market share held by the companies are as in the below graph

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Strategic Conclusion

  • The Videoconferencing Endpoints and Infrastructure market in Asia-Pacific is estimated to be 913 Million in 2018 and is expected to grow at a healthy CAGR of 8.3% and is estimated to clock a market size of USD 1,671.60 Million in 2025. The Asia-Pacific market for Videoconferencing Endpoint is expected to grow at a CAGR of roughly 4.2% over the next five years, will reach USD 833.86 Million in 2025 from USD 600 Million in 2018.The Asia-Pacific videoconferencing infrastructure market posted a remarkable growth rate of 18% in 2018 despite tough economic conditions and holding a market size of USD 246.20 Million in the year 2018 and is poised to grow to a market size of USD 540.30 Million in 2025.
  • The major challenges come in the form of higher deployment cost for Videoconferencing Endpoints and Infrastructure Technology, Less Awareness in Developing countries.
  • With the driving factors such as Improved Features and User Experience, A Growing Number of Huddle Rooms along with a vastly improved user experience, Software-Centric and Cloud-Based services and Rising ROI of video Collaboration Solutions the market is poised to clock significant growth in the near future.

Further Reading

Appendix

  • USD – US Dollar
  • ROI – Return on Investment
  • PTZ - Pan-Tilt-Zoom
  • MCU - Multipoint Conferencing Unit
  • ASEAN - Association of South-East Asian Nations
  • ANZ - Australia and New Zealand
  • IoT - Internet of Things
  • MAS - Monetary Authority of Singapore
  • NFTF - Non-Face-To-Face
  • PKI - Public Key Infrastructure
  • CDN - Content Distribution Networks
  • CAGR - Compounded Annual Growth Rate


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