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Water treatment chemical market in Canada to grow at 3% until 2020

Canada water treatment chemicals market is in a growing state with expected growth of 3% CAGR per year. It is overwhelmed with numerous opportunities in terms of wastewater management regulations and water quality standards. However, the existence of a variety of alternative water treatment methods such as filtration, ultraviolet radiation can be the restraints for its flourishment. In order to continue its growth and development, market players of this industry should be concerned with the development of eco-friendly chemical products for water treatment.

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Definition / Scope

Water treatment is the process of eliminating undesirable components either from the contaminated or wastewater through physical, chemical and biological processes to make it acceptable for specific end use, especially fit for human consumption.[1] The water treatment chemicals market is only concerned with the chemical processes such as disinfection, coagulation used for the treatment of water. It includes municipal and industrial water treatment, groundwater and soil remediation and biofuels.[2]

Market Overview

Within North America, Canada holds a small share of the market for water treatment chemicals. However, there is an increase in the number of industries which are involved in the chemicals market for the water and wastewater treatment.[3] The Canada water treatment market is generally comprised of two segments i.e. on the basis of chemical products and their application.[4] [5] On the basis of the type of chemical products, it is categorized into

  • Coagulants and flocculants
  • pH adjusters and softeners
  • Biocides and disinfectants
  • Scale inhibitors and dispersants
  • Corrosion inhibitors

On the basis of application or end users, it is categorized into

  • Municipal water
  • Industrial water: It is further segmented as the power generation industry, pulp and paper Industry, metal and mining Industry, food and beverages industry, etc. on the basis of the type of products produced in the industry.

As per the extent of end-use application is considered, industrial water treatment is the largest application field followed by the paper industry in Canada. While in the context of the type of chemical product being used, flocculants and coagulants account for the majority of the proportion i.e. 46.75% out of all water treatment chemicals.[6] Almost 39 companies are engaged in the water treatment chemicals market. Among these, few of them are as follows[7]:

  1. Myron L Company
  2. Adedge Water Technologies, LLC
  3. Hoskin Scientific Limited
  4. H2Flow Equipment Inc.
  5. Atlantic Purification Systems Ltd
  6. Brault Maxtech inc.
  7. Mabarex Inc.
  8. Chemtreat, Inc- a subsidiary of Danaher Corporation
  9. Bulter Manufacturing Services Ltd.
  10. Mazzei Injector Company, LLC
  11. Boydel Wastewater Technologies Inc
  12. Advance Chemicals Ltd.
  13. Envirosystems
  14. Bishop Water technologies, etc.

Key Metrics

Metrics Value Explanation
Base Year 2018 Researched through internet

Market Risks

Availability and use of alternative methods for water treatment

Besides the chemicals as softners or disinfectants, other methods such as filters, ultraviolet light, electronic radiation, etc. are also commonly used for water treatment in the context of Canada[8] which may create the risk for the development of Water treatment chemicals market.

Side effects of chemicals

In a Canadian town Alberta, the commonly used water treatment chemical i.e. potassium permanganate had caused pink water in Taps. According to WHO, it has the potency to cause skin irritation. However, no such cases were reported at that time.[9] Such events in terms of the side effects upon human health and environment can cause a threat to the growth of this market.

Raising awareness regarding the use of environment-friendly technologies and products

At the present context, the concept of sustainable development might have raised public awareness about the use of eco-friendly products. It will create pressure for the market players in order to develop chemical products with less harmful effects upon the environment.

Top Market Opportunities

Growth of the Canada Water Market due to increasing demand for clean water

In the context of Canada, the water market is estimated to grow at a rate of 6.3% per year within the time period of 2016 to 2020. This indicates the growing opportunity for the water treatment market.[10]

Incidence of waterborne epidemics

In Canada, a high proportion of waterborne illness outbreaks such as two waterborne outbreaks in Ontario and Battleford had occurred in the drinking water system.[11]. For this, chemical products such as disinfectants can be used for the treatment, which in turn will create the opportunity for the use of the chemicals for contaminated and wastewater treatment.

Groundwater pollution

Although groundwater is the principal source of the drinking water in Canada, the groundwater system is being potentially exposed to enteric pathogens and a study of water samples has shown that 15% of them were contaminated with pathogens.[12]

Existing standard guidelines for water quality

In order to supply the water of the best quality, Territorial Committee on Drinking Water has developed the guidelines for Canada Drinking Water Quality since 1968. It is concerned with the elimination of the microbiological, chemical and radiological contaminants from the water[13] This guideline document will create the favorable environment for the use of chemicals such as disinfectants but must comply it strictly.

Water crises in western Canada

In some of the indigenous communities of Western Canada such as Ontario, the water supplied to public is contaminated, difficult to access and toxic because of inefficient treatment systems.[14] Along with this, the situation of unimaginable freshwater crises is expected in some parts of California too due to climatic change.[15] In order to deal with this, wastewater treatment would be one of the solutions which in turn will grow the water treatment chemicals market.

Industrialization and Urbanization

Because of the industrialization and urbanization, the household activities and industries plants are creating a huge amount of the wastewater which is usually disposed into the water sources without treatment. As a result, treatment chemicals are needed to remove unnecessary toxicants and make it fit for human consumption.

Market Drivers

Rapid urbanization, industrialization, and rise in population

Because of increasing urbanization and industrialization, the groundwater and other sources of water are getting contaminated and polluted. Along with this, industries are producing more amount of wastewater, which in turn will create opportunities for the development of the chemicals market for the treatment.

Development of environmental norms for the management of wastewater

In Canada, wastewater management norms have been developed in order to restrict the discharge of toxic chemicals and improve the water quality which is driving the market of chemicals towards its development.

Low cost of the treatment chemicals in comparison to other methods of the treatment

Chemical method is quite cheaper than other alternative methods of water treatment.[16] As a result, it acts as one of the driving factors for its utilization.

Increasing adoption of the desalination

Increasing desalination of the seawater is also one of the market drivers, which is creating the fruitful company for the production and use of chemicals such as de-chlorination agents.

Market Restraints

In spite of the good opportunity and existence of various driving factors in the market, there are some of the factors, which are acting as the obstacles for its development. Some of them are as follows:

Availability of the alternative water treatment methods[17]

At the present context, various alternative water treatment techniques such as membrane filtration, ultraviolet irradiation technology, advanced oxidation technology, etc are restraining the growth of the water treatment chemicals market.[18]

Health effects associated with the water treatment chemicals

Sometimes, residues of the chemicals used for the treatment of the contaminated and wastewater sometimes are known to cause some harmful health effects such as burning and irritation in mouth and throat if it is used in an inappropriate way either in excess dose or used over the prolonged period of time.[19] This may restrict the growth of the water treatment chemicals market.

Industry Challenges

Every market faces the challenges in the field of their growth and development. In the water treatment chemicals market, the market players are facing the following challenges:

Creation of the eco-friendly water treatment chemical products

The companies involved in the water treatment chemicals market are facing the challenge of creating more eco-friendly chemical products in order to compete with other alternative environment-friendly treatment methods.

Strict guidelines for Canadian Drinking water quality

The water treatment chemicals industries must comply with the existing guidelines while using water treatment chemicals. For instance, while using chlorine as a disinfectant its concentration in free chlorine form must range from 0.04 to 2 mg/L to minimize the health risks associated with it.[20]

Technology Trends

Advancement in science and technology might create a disruption for the flourishment of the water treatment chemicals treatment. At the present context, there are various existing technologies for the treatment of waste and contaminated water such as Nanotechnology, ultraviolet radiation, etc. Currently, Nanotechnology is one of the preferred technique for water purification which uses nanomembranes to remove the physical, chemical and biological contaminants with a high level of effectiveness.[21] Along with this, the UV system is one of the effective means of disinfectants with an ability to kill 99.9% of harmful organisms without leaving any taste, odor, and residues.[22] Because of this, in the coming future, it is going to replace the chemical disinfectants. All these technological advancements will make the situation even harder for the use of water treatment chemicals and the sustainability of this market.

Pricing Trends

In the context of Canada, the cost of the disinfectant such as chlorine, chloramines, chlorine dioxide is quite low in comparison to other methods of treatment. The cost of the chemicals is dependent upon the volume of the water treated per day. Among water treatment chemicals, chlorine is the cheapest one. For instance, in order to treat 5000 m3 volumes liters of water, the cost of the chlorine, chloramines and chlorine dioxide are $4,$6 and $14 per m3 respectively. However, cost comparisons alone mightn't suggest the dominant use of chlorine-based disinfectant. For this, other time-dependent factors are also be considered.[23]

Cost of chemicals.png

Regulatory Trends

In Canada, there are many policies and regulations to maintain the quality of water. Some of them are:

  • Canadian Drinking-water Quality Guidelines: It is concerned to limit the concentration of the treatment chemicals residues such as chlorine in water after treatment.[24]
  • Water management: policies, guidelines, and provincial water quality objectives: It provides the direction for the management of the quantity and quality of both surface and groundwater.[25]
  • NSF/ANSI 60: Drinking water Treatment chemicals: Across North America including America, NSF has developed the certification system for all the agencies that regulation of drinking water supplies. They must comply with NSF/ANSI 60: Drinking water Treatment chemicals.[26]

Market Size and Forecast

Globally, the water treatment chemicals market is valued at USD 44, 718.3 million in 2017 and is estimated to reach USD 58, 747.7 million by the year 2023 with a CAGR of 4.7% per year during this time period because of increasing water pollution and rising demand for clean water.[27],[28] In the context of Canada, the revenue of Canadian water and wastewater has reached USD 1 billion and is expected to rise by more than 50% by 2022 as Canada has the eighth largest water market in the world and is creating innovative solutions to the world.[29] Along with this, it is estimated that the market size of chemicals such as water softeners will be raised at a high rate i.e. by almost 64% while the alternative treatment method i.e. filtration methods will be raised by 36% within the time period of 2015-2020.[30]

Forcasted market size.png

Market Outlook

It is estimated that the global water treatment chemicals market will grow up to USD 32.9 billion in 2021.[31] It is estimated to grow at a CAGR of around 6.1% between 2017 and 2022.[32] It was valued at USD 6310.1 million for North America in 2017 and is estimated to rise at a CAGR of 4.02% during 2018-2023.[33] In the context of Canada, the demand for water treatment chemicals is estimated to increase at a CAGR of 3% within the timeframe of 2015-2020 as demand for the clean and safe water is increased due to rapidly growing urbanization and industrialization in both US and non-US countries.[34]

Technology Roadmap

Technology advancement has a direct impact on the water treatment chemicals market. It is creating a hindrance for the development of the chemicals market. Due to the introduction of the use of filters, nanotechnology and ultraviolet radiation for the treatment of contaminated and wastewater, the water treatment chemicals market is facing the challenge for the development.

Distribution Chain Analysis

Although Canada holds a small share of the market for this, there is an increase in the number of industries for the treatment of water.[35] In order to run the water treatment chemicals market smoothly, stakeholders such as chemicals production industries, retail sales, and treatment plant companies are involved. Here, Accepta, BASF SE, Chemtreat Inc., Organo Corp., PQ Corp., and Wex technologies are the companies actively involved in this market.[36]

Competitive Landscape

In Canada, there are almost 300 companies engaged in the development of water treatment technologies.[37] Specifically, there are 39 companies involved in water treatment chemicals.[38] The water treatment market is segmented by products (coagulants, softeners) and their applications or end use (commercial, municipal, mining). On the basis of the type of chemical products, it is divided into coagulants, pH adjusters and softeners, flocculants, biocides, disinfectants, scale inhibitors, dispersants, and corrosion inhibitors whereas on the basis of application, it is divided into industrial, municipal and others.[39]

Competitive Factors

The companies involved in the water treatment chemicals market might be fighting for the price of the products, the creation of environmental-friendly chemicals products with fewer side effects upon human health. Including this, they are competing for the delivery of the services of the best quality for the public.

Key Market Players

The short company profiles of the key market players are as follows[40]:

  • Vector Process Equipment Inc: It has done specialization in process equipment and solutions for the municipal and industrial markets in Canada
  • ACG Technology Ltd.: It is a leader in the industrial wastewater treatment field which is working on the processing of the industrial wastewater.
  • Boydel Wastewater Technologies Inc: It is a licensing company engaged in the development of Wastewater treatment. It has a turnover of $ 1 million-$10 million
  • H2O Innovation: It is a water and wastewater treatment solutions provider providing services globally with its central base on Quebec, Canada
  • Advance Chemicals Ltd.: It is basically working as the manufacturer of chemicals and portable water treatment system in Columbia, Canada
  • Envirosystems: It is the most advanced environmental management companies which have done specialization to develop environmentally sound and economically viable technology. This company has turnover ranging from $10 million to $100 million
  • Bishop Water technologies: It is the company engaged to distribute tencate geotube for sludge management and shoreline protection in the wastewater treatment market.

Strategic Conclusion

Canada Water treatment chemicals market is in growth stage overwhelmed with diverse opportunities for its development due to rapid industrialization, increasing environmental regulations for wastewater management and water quality standards. However, advancement in alternative environmental friendly water treatment technologies and health effects of chemicals is posing the threat on its way for the growth.




  • NSF= National Sanitation Foundation
  • Inc= Incorporation
  • WHO= World Health Organization

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